NP Technology News Feed
Gov 2.0 and the Social Sector
About 250 of us gathered in Cambridge as part of a series of Gov 2.0 summits and informal conferences around the country initiated last year by O’Reilly (the publisher) and other partners. While I have followed these to some degree, this was my first outing. Read more about the national efforts here: http://www.gov2summit.com/. On the related blog, you can sign-up to be part of the nonprofit/public sector connection.
Feeling that my own work straddles the fence between nonprofit and public sectors, I wasn’t sure how I would feel or where I would fit in that day. Right at home: we had an energized mix of public officials, government technology policy staff, nonprofit policy advocates, community activists, software developers, and academic researchers and students. Judging by the conversations at this conference, those working in human services, policy advocacy and political activism need to pay close attention to what is happening here. The public and nonprofit sectors have a lot to learn from each other, they serve common goals, and progress around effective use of data and the web will be mutually reinforcing.
“Data” was likely the biggest buzz word at the conference—open data, sharing data, collaborative data, mapping and visualizing data and so on. This being an unconference, it aimed to self-organized by interest and we started by everyone giving a three words introduction of their background and interest. (Mine way, “share data now.”) Looking at the wordle (word cloud) of those introductions, you can see that data and open information drew many to the conference. (Creative Commons credit to http://www.wordle.net/ for the "Gov 2.0 Camp New England ")
Federal, State and Local Government agencies sit on enormous repositories of data that traditionally gets collected as a matter of course for regulatory reasons. We have business, economic, environmental and other data that advocacy groups need to be more effective. It’s often there but hard to get one’s hands on.
We also have mounds of data extracted from nonprofit social services and educational organizations at tremendous cost of time and infrastructure. Busy staff collect data to satisfy public grants as much or more than private foundation grants. From my point of view, this data may start as your data, yet once it passes to the government, it becomes public data. It makes sense that this data—in aggregated, depersonalized, privacy-protected form—be available back as well for communities to learn from, make their own assessments and evaluations of success and effectiveness.
In the public sector, making public data public serves the general good. Elected officials can commission and use (or ignore, as they see fit) qualitative assessments for policy making. The Gov 2.0 trend represents a desire for transparency around that government policy research.
Meanwhile, social sector advocates and activists have learned a lot about mining data to assess trends, correlate results with demographic and other community factors, and press for results and changes. We are all collectors of data and measurers of outcomes. This experience outside the government is an accelerant that will drive change inside the government. Organizational staff and consultants may gripe about grant requirements, yet we are also increasingly using the experiences to improve our own strategies and organizational management.
Toward a policy of "Data Impact Statements"
What should we look for, expect and advocate for in these realms?
First, the public wants more, easier, fuller access to government data. Yet government agencies have old systems, have legitimate boundaries around confidentiality and privacy, and have tight budgets and overwhelmed staff these days with little room to build elaborate data reporting systems. How do we strike a balance?
Where government agencies collect data, and most do, we should expect increasing transparency about what will be collected, at what cost in agency staffing and in compliance time and cost for those required to submit the data, with what quality, with what expected use internal to the government agency, and with what return back to the public. A few years ago, when incoming Massachusetts governor Deval Patrick asked for testimony to his Transition Teams, I proposed the concept of a standard “Data Impact Statement.” Like an environmental impact statement, government agencies would need to file a statement in a standard, readable format on any new initiative that collected data—individual filings or anything else. The statement would list what was being collected; what privacy, confidentiality, or security concerns there were about it; a pre-emptive judgment of the likely quality of the data; and what provisions the agency planned to make to put the data in the public domain.
In the not so distant future, we should aim that reactive freedom of information lawsuits will fade in favor of proactive Data Impact Statements throughout government. By having Data Impact Statements, at least advocacy organizations and human services agencies would be able to review, comment on, and press for change on what was going to happen with data their communities would provide and what of use they would get back. Over time, we can move toward uniform expectations—and funding to back it up.
Second, we should press that the release of data follow emerging technical standards. Web sites with pages of information, even if searchable, are not the same as reusable, transferable data format. The data evolutionary trajectory goes from text on the web, to tabular data on web pages, to downloadable text or Excel, to XML and now to the emerging concept of RDFa. http://en.wikipedia.org/wiki/RDFa and http://www.w3.org/TR/xhtml-rdfa-primer/. This year’s new Drupal release, for example, will embrace RDFa as a standard for web services and data exchange. I suspect that other modern data and community oriented software will as well.
Helping people ask, "How would this look on a map?"
Third, where the average person might reasonably ask, “how would this data look on a map,” public data should be presented with geographic information right there for use. The Gov 2.0 conference gave interesting attention to opening up data for spatial analysis, using geographical based information in crises such as Haiti and Chile, and innovative light-weight open source software like Ushahidi for social mobilization and response.
Fourth, even in the midst of glaring global policy issues from health care to the economy to the wars, we should give some attention to reinforcing national leadership coming in the tech sphere. The Obama administration has taken a strong stand on the democratizing of public data. The http://www.data.gov/ web site is both a growing repository of data anyone can use in the policy making process as well as a sounding board for developing technical and policy standards. It is a welcome initiative and I part of the framework that makes the Gov 2.0 conferences so timely.
Let data inform the educational policy debates
Fifth, if data is flooding in to government and beginning to steam out, we need keep a steady eye on privacy and confidentiality issues. Protect privacy yet don't let it derail opening things up.
A good example is in the realms of education policy. Policy advocates want to be able to do their own refactoring of data on mandatory testing, the record of charter schools, programs to reduce educational inequality, and other elements of No Child Left Behind and its local equivalents. Often this data usage gets lost or delayed because of how long it takes to resolve legal issues around protecting individual student and teacher performance data. In this day and age, we should be able to keep individual data confidential and make aggregated data public. We should also be able to let public school systems and community-based youth jobs and enrichment programs securely exchange individual level student data where both sides agree, have signed appropriate agreements, and have family sign-offs as well. This is probably the single most recurring technology related demand from staff I work with on youth and alternative education programs.
Mobile and Social Media And the Gov 2.0 Trend
Sixth, there is better access to existing data and there is creating new data. In particular, an additional important trend is the use Web 2.0 and social media technologies to inform, energize and empower the public. At the conference, probably the most frequently mentioned example of local tech initiative was the local transit authority’s initiative to put realtime tracking of buses and other transit in the hands of the public. Yes, others may have started on this long before Massachusetts. Yet it has been remarkable how quickly local developers rushed to create mobile apps and all kinds of technology ideas have surfaced around the transit data. At one level, having this information helps busy people know whether they can grab that extra cup of coffee and therefore promote local business at a time when the state really needs it. At another level, it will also help transit and environmental activists really focus in on questions about which areas of the city get what kind of service.
As we learned at the conference, many local communities are experimenting with mobile phone-based systems that enable people and organizations to report problems, oversee responses, and work collaborative to improve services.
All these trends and more will also aid business planning and development. For the moment, the main learning and drive in the Gov 2.0 trend is collaboration and sharing among nonprofit and public sector technologists and policy makers. If you aren’t yet following this trend, you need to.
Hostgator Coupon
Hostgator Coupon www workinghostgatorcoupons.com/ that work for all hostgator plans including shared hosting, reseller hosting and hostgator coupons www workinghostgatorcoupons.com/hostgator-coupon/,Daily updated site with listing of all working coupns for host gator. The listed coupon codes work for all hostgator coupon codes www workinghostgatorcoupons.com/hostgator-coupon/host/hostgator-coupon-codes/ including shared linux hosting, reseller hosting, dedicated linux servers and windows dedicated servers. Save up substantially on your initial sign up costs of hosting and the value of savings increase based on the plan you opt for.
Salsa-powered Change.org petitions now available as widgets
A few months ago, we were pleased to announce the Change.org petition tool powered by the Salsa toolset.
Last week, Change.org took it up a proverbial notch by making those petitions widget-ready at the click of a button.
Just bang one out and embed it as easily as ... well, as easily as this explanatory video.
Event Fundraising Analytics for Nonprofits
Attend a Free Webinar with Linchpin Author Seth Godin
NY Times and WSJ best-selling author, Seth Godin, has recently released his newest book, "Linchpin: Are you Indespensible". The book is all about becoming indispensable in this "new world" we live in, and it aims to change the way you see your relationship with work. Check out the webinar to hear Seth discuss the book.
fortoronto
Tours of Niagara Falls from Toronto | Tour to Niagara Falls from Toronto | Toronto Tours Niagara Falls | Toronto Limousine Services | Toronto Airport Limousine
Site Maintenance: Today and Tomorrow
Heads Up! The NetSquared site will be down for maintenance from 6 pm March 12 to 7 am March 13, PST.
We're conducting some regular maintenance on the site. You may be able to see site content, but you won't be able to submit blog posts. Don't worry, though! Everything should be back up and running again soon.
The Email Gnome: Shrink Your Images
Welcome everyone, to the first installment of The Email Gnome. I’ll be giving you tips and tricks to make your email blasts faster, better, and more reliable.
Being a gnome, I’m a fan of all things small, and email blasts are no exception.
Small is beautiful.
The larger an email blast is, the longer it takes to send, and the longer it takes for your recipients to download. Large emails also increase the suspicion of spam blockers and filters, and increase complaint rates because of downloads timing out.
The optimum size for an email blast is under about 25 Kilobytes (KB), and the maximum size of an email blast is about 250 KB. As an example, a recent Friday Fiesta email was about 8 KB.
In terms of size restrictions, don't worry much about text: type away until your heart’s content, and you won't have to worry about your e-blast being too big. (I'd keep it brief, as your supporters are unlikely to want to read a novel in their inbox. But if they did want to, you could send an entire text version of Charles Dickens' A Christmas Carol, and it would top out at only 177 KB!)
Where you really get into trouble is with pictures and images, especially the high-resolution ones that you or someone else took with a fancy digital camera. While these look awesome on your computer screen, they can slow email to a crawl.
Which brings us to today’s topic: image resizing.
Why Use Widgets Anyhow?
There are many great resources and experts out there on viral strategies that apply to using widgets and I won't try to cover all that here. I'll just attempt to provide a brief overview about what some organizations are doing and what they are using to implement their outreach.
In addition to checking back in on what nonprofits are doing now that Sprout Builder is moving to an enterprise level application only, I started thinking about some of the possible uses and options for viral or "moveable" widgets that nonprofits are likely to see as helpful.
Why use widgets anyhow? Well, widgets are basically movable, sharable mini-applications that can be used to raise donations, take action on a cause or spread information and awareness about your mission. The fact that your message and actions can be placed and seen "where the people" greatly increases your exposure to new potential supporters. Let's take a look as some possible uses and options for each purpose.
Fundraising
Widgets or "badges" have been around for a while to promote and measure online fundraising drives. There are quite a few options if you are just looking to have a basic charity badge that allows donors to give and supporters to set a goal and place their progress on their web sites and social networks.
These types of badges are not usually very interactive and only allow for a logo and/or photo, short description of the cause, link to a video or more information, possibly some sort of progress indicator and of course a donate now button.
Network for Good was a forerunner in this space and has built several different styles of their Charity Badges including the celebrity based SixDegrees.org
Other community or peer to peer fundraising sites like Changing the Present have incorporated sharable widgets as part of each personal fundraising campaign.
Some paid custom types of "make your own" donation widgets provide more flexibilty for both the organization administrator and end user such as Giving Impact. Also check with your donation vendor as they might even offer these tools. I am aware that at least Click and Pledge and Convio do.
Some examples:
Kevin Bacon's 6 degrees badge
ASPCA donation widgets (Convio)
Direct Advocacy
This week Change.org announced its sparkly new petition widgets (powered by DIA) that allow any change.org petition to be embedded and shared and even signed by supporters right on your site as well as customized and shared.
Also a new service called Call2Action provides multiple tab widgets offering both advocacy and donations using video as the engagement hook.
Some examples:
The Juvenile Diabetes Research Fund has a whole array of advocacy widget options for supporters including mobile campaigns that are worth checking out. They are built on the Clearspring sharing platform*.
And first noted in 2007 by Beth Kanter, the 18seconds.org widget based campaign is still going strong built on Yahoo widget maker.
Awareness Raising & Mission Based Information
This is a pretty broad category and its impossible to cover all the possible ways a widget can be used to get your message out or to distribute meaningful data to your supporters.
News and Blog feeds to supporters
Widgetbox.com seems to have a fairly active nonprofit following that use their widgets in this way including IFAW and the National Wildlife Federation .
Kaboom offers members the opportunity to post progress update widgets for their playground building campaigns which seems to be built on KickApps and shared via Gigya.
Search and Display relevant information
Here are just a few of the widgets I found that provide supporters or the public with pertinent actionable search results wherever they find the widget online.
Kaboom's playspace finder Built on KickApps
Americorps' volunteer opportunities finder Built on Widgetbox
NRDC's What's Fresh local produce finder Originally built on iWidget (now Transpond ) and made shareable with Clearspring*. (full disclosure, I worked on this widget)
FoundationCenter.org's charity IRS form 990 finder Built on Widgetbox
Some other popular awareness raising tools used in widgets are maps, slideshows, videos, polls, quizzes or other interactive content. And of course many organizations also want to offer forms that collect all kinds of data like event registrations and the like as well. For more complex applications you'll want to check out what's possible with KickApps, Widgetbox and Yahoo Widgets already mentioned and the options below.
And some more widget tools for whatever you can dream up.
Simple Stuff
Display RSS feeds of nearly anything - Grazr
Simple & multi-tab flash banners - BannerSnack
Flexible Flash "mini-site" producers
WIX
Produle
Ahead.com (but I couldn't get their site to load)
Custom application options and intense Facebook integration
Transpond ($2,400 You build. $4,000 We build)
Involver (Facebook applications - some free)
Get Social Apps
And Open Source fans will want to keep an eye on the variety of options that Peter Dietz at Social Actions has collected on his list of Action apps.
And finally a short Sprout Builder update
Via various Facebook comments on Beth Kanter's fan page I found this:
Beth Kanter "Here's what we learned - they're going to continue to serve existing nonprofit clients - reach out to Trudy Marquardt "
Other nonprofit staff have reached out to Sprout Builder and been told that the discount is good for one year only at half off ($1500 paid up front) the regular fee $3000. There is no official word from Sprout Inc yet, so there is no way to tell if this applies to everyone or how long the offer stands. I still strongly recommend Sprout using nonprofits contact them right away to see what can be worked out for your organization.
* And in other widget making news, ClearSpring is now transitioning to AddThis platform for sharing & distribution - so their previous platform is going away. (hat tip Andrew Watson's interesting take on all this) If you build your own widget in HTML or flash and just need the sharing ability it looks like this is still free.
Also, several options I listed in previous posts are now offline including poplfly, iWidgets and Blist. Dapper has split into a paid advertising site and an open source community for data mapping widgets now at http://www.dapper.net/open/
Hopefully all the turbulence these services are experiencing will settle down. If you take a look all the things nonprofits are doing with sharable content and engagement you realize how many more possibilities there are. And its looking like movable apps and widgets are a core constituent in the distributed world of Web 2.0. So if you want to start sharing through widget you'll need to be careful selecting your service partner, keep assets backed up and have a fall back plan. Which of course also applies to pretty much everything.
So have fun widget building and as always, please Share your widgets, strategies and vendor experiences in the comments and help build on this post for your colleagues - after all, its all about the shared content - thanks!
300acres.com Needs Your Help - We Have 30 Days to Save the Rainforest!
Good day social change makers!
My name is Natalie Villalobos and I'm the founder of 300 Acres - a project that is attempting to raise $70,000 in 30 days to save 300 acres of ancestral land for the Shuar/Quichua people in Puyo, Ecuador.
We started the project this past Monday, March 5th and will give our biggest outreach push and donation raising through April 5th. We only have until April 5th to attain these funds or the land will be purchased by a development group that is interested in dividing the land - potentially cutting down the old growth trees, and starting a gold mining enterprise. This of course is explicitly against the wishes of the native people of this region.
Salsa Weekly Highlight: Schedule regular exports of reports
(From this week's Weekly Highlight email. Click here to sign up to receive it in your inbox every Wednesday!)
It's the "Salsa Weekly Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.
Last week, I shared highlighted Salsa's ability to automatically email you query results on a regular schedule.
This week, we'll take a look at that exact same feature in reports.
Schedule recurring exports of Report results
Just as with queries, for reports you need to execute regularly, you can let Salsa do the work for you by scheduling them to run automatically.
Quotable Clips and Better SEO for YouTube Videos
Vote for TechSoup Global in The Financial Times-Justmeans Social Innovation Awards
Reposted from the TechSoup Blog:
TechSoup Global has entered The Financial Times-Justmeans Social Innovation Awards competition with winners selected by a panel of judges and presented in a New York City on March 23.
ArcGIS Network Analyst, Admin Fee: $225.00 USD
ArcPad, Admin Fee: $115.00 USD
ArcEditor Software and Training, Admin Fee: $350.00 USD
ArcGIS Publisher, Admin Fee: $225.00 USD
Intuit QuickBooks Premier Editions 2009 (with 1 User License) (TechSoup Limited), Admin Fee: $32.00 USD
TechSoup Webinar: Around the Twitter World in 60 Minutes
Twitter has claimed its place on the short list of communications tools for nonprofits and libraries to consider when designing online strategies. This webinar will survey the Twitter landscape, explaining core concepts, enumerating best practices, and describing the tools and tactics that exist to leverage Twitter’s strengths.
Kami Griffiths will interview Allen Gunn, Executive Director of Aspiration, who will be offering a balanced perspective, assessing both the pros and cons of Twitter and helping you understand how best to use it.
Meet the NetSquared team at SXSWi
Starting this Friday, the NetSquared team will be at the South By Southwest Interactive Conference in Austin, Texas. The SXSWi conference is an opportunity for online media experts to get together for in-person networking and learning. If you're going to be there, we'd love for you to get in touch. Here's what we'll be up to:

